On Saturday Kitchen’s Best Bites on Sunday there was a rare re-run of John Torode actually cooking something, a jammy beef rendang. The MC mask is off, he looks really relaxed, fires off gags, and his Australian accent is a lot more noticable (g’day!). Lovely knifework too (like all proper brigade chefs he can do that thing with an onion that drew blood from me the last time I tried it). The segment featured at least a couple of plugs for his book John Torode’s Beef, which has one of the most unattractive cookbook covers I have ever seen:
“John. John? Heeeeyyy. Don’t worry about the hair. Can you sit on this throne (THRONE!) in stagey blackout and look a bit diffident? Then we’ll get the trainee designer to stick billion-point Machine all over the cover like it’s 1996 or something.” Weirdly, I went past the Dalston Oxfam shop on the bus yesterday and there was a copy in the window, his bored-puppy face watching the hipsters stroll by.
It seems to be pretty popular with Amazon buyers, if fairly sticking-to-the-knitting. Also, when I Googled for ‘john torode’s beef’, the first auto-complete was for ‘john torode’s wife’. The public have declared their real interests.